Building a billion dollar business in 18 months

In business, most people have a great start…and a poor finish. I don’t know about you but I see this a lot.

Performance is about having a great start…and a spectacular finish.

I see people that start a business that are completely clueless and they’re f***ing motivated as hell.

And then you have what I call a ‘realisation event’. It could happen with your first tax bill, it could happen with it dawning on you, ‘F*** this is harder than it looks.’

You might be grinding your arse for 8 years before all of a sudden it gets easy…

That’s a marathon ladies and gentlemen.

And if you take a sprint phycology into a marathon you are destined for failure.

I’m not saying that you can’t sprint at different times in the marathon, but you need to know when to sprint and you need to know when to pace yourself.

When to get your advantage and when to give your all

You don’t check out in the first 10 metres of the race, because that’s when you get your advantage.

You do not pace yourself in the last 10 percent of the race, that’s when you give your all.

When you have that kind of mentality, it’s a lot easier to regulate the potential for stress and put things into their proper perspective.

The challenge isn’t your skills and your talent, you can learn what you need to know.

The challenge is the time in which you believe you can do things in.

We as entrepreneurs, as a community, haven’t been made aware of maintaining a proper perspective. We’ve bought into all this Silicon Valley bullsh** that you can build a billion dollar business in 18 months like Instagram did.

What they didn’t tell you about Instagram is, the guy had been developing the idea for Instagram for 12 years before he launched the business, which 18 months later was then bought by Facebook for a billion dollars.

Most people getting into business, think that getting into business should be sunshine, blue skies and lollipops. And its f***ing not.

It’s hard work.

I’m not saying, that at some point you can’t slow down, you can.

But do you know what you need to be able to do, to at some point be able to slow down? Work really f***ing hard until you get to that point.

In business slow is fast

If you’re waiting for an educator to come along and say, ‘You can build a business working 15 minutes a day,’ I’m not that f***ing guy.

Most people when they get into business, their goal isn’t 7 to 10 years, their goal is to do it in 6 to 12 months.

And this is where we’ve got to understand the importance of perspective.

Our perspective can either trigger incredibly high levels of stress or it can help us regulate the stressful things that are happening and (support us) maintain a healthier perspective whereby we’re not as affected by stressful things.

Building a billion dollar business in 18 months1

Please understand…

I am not a motivational speaker. I do not see myself as a motivational speaker.

I see myself as someone who has a duty of care as an educator in the business space to share the message of truth.

Which is…

  1. Business is not as easy as we thought it was going to be.
  2. Business is f***ing hard
  3. Business does require discipline.

However, if you’re still willing to do business based on those 3 things, and you’re willing to open yourself up to education and advice, it can be done a lot faster and a lot easier with a lot more enjoyment than you think. As long as you have the right perspective.

With business, with kids, with relationships, with health – slow is fast.

In business…

Slow is fast.

Kerwin Rae

Kerwin Rae

Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae
Kerwin Rae

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