Your Customers Want Unique Furniture But Don’t Want to Pay for Shipping


Thanks to social media, many people now want to buy unique, picture-perfect furniture. But they also don’t want to spend money on shipping charges.

Furniture Market Statistics

According to Dream Décor Report 2019, “40% of consumers would turn to a major retailer like Amazon or Wayfair if a boutique retailer didn’t offer free shipping, though 11% of consumers had regretted buying mass-produced furniture from a major retailer like Amazon and Wayfair.”

For boutiques, small furniture retailers and home décor retailers, like you, it is a significant opportunity to grow.

You just need to cater to consumers who don’t want to go for mass-produced products and offer those consumers unique furniture items.

What People Feel About Their Furniture

Social media play an important role in our lives. Many of us tend to share our happy moments instantly on social media. So many people want to have picture-perfect furniture.

15% of consumers have felt that others judge their home décor and furniture, and 18% of consumers have felt pressure to have Instagram-worthy furniture at their homes, as found in the report.

Image: uShipThe report also states that 14% of people feel that big retailers have too many options, making it difficult to choose the right furniture.

Furthermore, many times, big retailers that often sell mass-produced products don’t have the furniture items people want to buy. And consumers end up buying mass-produced furniture.

11% of people, according to the report, regretted purchasing mass-produced furniture.

What Buyers want

Consumers want to have unique furniture. In fact, 25% of people agree that they would likey to buy furniture item that is not mass-produced.

What buyers want

image:uShipAre people ready to pay more for a unique furniture item?

Yes, they are!

31% of people are ready to pay more than their intended budget if they find the perfect item, the survey reports.

How Small Furniture Retailers Can Boost Growth

Small furniture retailers or home décor retailers don’t sell mass-produced products. So there is a huge scope for them to grow their business if they focus on improving their shipping process.

People want to buy a unique piece of furniture but not only they expect free delivery but they also want quick delivery.

How small furniture retailers can boost growth

image:uShipSmall retailers can delight their consumers by adoption shipping innovations.

In a time when 65% of retailers are going to offer the same-day-delivery by the end of this year, no consumer wants to stay in the dark when it comes to getting their furniture delivered.

Here are some shipping innovations to win your consumers’ heart:

  • Offer first-to-final mile delivery
  • Provide live tracking option
  • Provide instant final quote at checkout
  • Try to minimize shipping charge

Kris Lamb, CEO of uShip, says, “It’s never been more important for retailers, big and small, to focus on the entire customer journey.”

“In our experience, boutique retailers have a lot to offer the Instagram-loving, digital-first customer in terms of desirable items, but struggle to compete with fast, free shipping. We hope these insights will help boutique-style retailers address the growing needs of a solid buying experience,” She continues.

The Report

The survey was conducted online by the third-party research firm YouGovPlc. 1227 people (aged+18) participated in the survey. 330 people of the total had purchased an oversized piece of furniture in the past year.

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10 Ways Your Small Business Can Use 90s Nostalgia Marketing


Nostalgia is a great way to get folks to buy what you’re selling. Small Business Trends contacted  99designs COO Pamela Webber to find 10 ways your business can use 90s nostalgia marketing.

“Tapping into a consumers’ memories is one of the most effective ways to connect on an emotional level,” she writes. “But, it’s not just about the “feel-good” factor. Research shows consumers are actually willing to spend more when thinking about the past.”



90s Nostalgia Marketing

Pick the Right Generation

If you can sell your goods and services to Gen Xers, you’re in luck. This group has a real appetite for this type of marketing. Webber even says a study published by Think with Google reports 75% of Gen Xers use YouTube primarily to watch videos that relate to past events

Use the Right Amount

This is about how much retro you can use with your brand. Webber suggests you don’t always need to go all in.

“A common method is taking a modern logo and tweaking it to look weathered. Or even use an established date to highlight the company’s history,” she writes.

Get the Details Right

You need to rely heavily on authenticity. People will warm up to your brand if you don’t mess with their memories by tweaking them too much. You just need to steer clear of what’s copyrighted or give credit where it’s due.

Take Advantage of The Trickle Down

Your can target specific consumers who haven’t lived through a specific era. For example, Millennials might not remember the pre-smartphone era. But they might be fond of the “old tech” styles and music from their parent’s youth.

Webber explains.

“Depending on current pop culture, there can be a trickle-down and trickle-up effect.”

Tap into Themes and Images

She also suggests small businesses look beyond specific pop culture references and fashions to tap into broader themes and imagery. Highlighting the design trends (fonts, color schemes) and music trends works.

Don’t Get Stuck in One Era

It’s good to look beyond 90s nostalgia, to not put all of your marketing eggs in that one basket. Webber predicts that while the 90s might be all the rage right now, marketing will shift focus to round the corner into early 2000s nostalgia very soon.

Don’t overcommit resources.

Be Respectful

If you ‘re going to reference another brand, make sure you’re doing it respectfully. And it needs to make sense for your product.

“When Jack Daniels marketed its blend of whiskey to commemorate Frank Sinatra’s 100th birthday. As it was his drink of choice, the brand piggy-backed on the anniversary in an authentic and effective way.”

Don’t Overo It

If you rely too much on the emotional nostalgia connection, you might lose you message in the mix. The best 90s nostalgia marketing balances tweaking your target audience’s memories with your value proposition.

Decide If It Works for You

“Consumer packaged goods, food and beverage, fashion and beauty can take successful advantage of this approach,” Webber writes. “Although even forward-thinking technology brands are also getting in on the trend.  Microsoft jumping on the Stranger Things band wagon. And rumors circulating that Apple is considering a return to its iconic rainbow-hued logo.”

Long story short is you need to do a little research. Check out to see if your competition has used this method.

Mix the Old with The New

This type of marketing works best when you use both the old and the new. Don’t forget to pair your 90s nostalgia marketing campaigns with social media.

Post when you’re target market is online. A little research with tell you what times and days are best.

Webber finished with an encouraging prediction.

“What’s old is new again, and nostalgia is one of 2019’s biggest creative trends. It’s everywhere, which also means it’s not going away any time soon.”

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Only 41% of Managers Check in on Employee Wellbeing Regularly, Do You?


The concept of Work-life balance is evolving to work-life synergy as today’s workforce look to feel supported, engaged and meaningful. For this reason, businesses now have to make more of an effort to ensure the well-being of their employees. But according to a new report from 15Five, only 41% of managers check in on the well-being of their employees regularly.

Why is this important? Because moving forward supporting the whole employee will become part of the ecosystem. With proper implementation, it will benefit both the employees and the company by improving productivity and retention rates. According to 15Five, having a human-centric culture in your organization significantly increases the performance of your employees.

For small businesses competing against large companies with hiring, adopting a human-centric culture is a great recruiting and retention tool. Especially in one of the strongest markets for workers in decades.

In the emailed press release and report 15Five offers great insights into the workplace of the future. Titled, “The Next Generation Workplace” the report highlights the links between employees and their managers along with professional development.

The co-founder and Chief Culture Officer of 15Five, Shane Metcalf, explains how research in psychology and human development supports this evolution.

Metcalf says, “Employees are indeed human beings who are driven to grow, develop, and fulfill a greater purpose. They have complex internal worlds and when managers and leaders address the hidden aspects of their experience, like values, beliefs, mindsets, and emotional well-being, we will see a major leap forward in how people achieve their potential at work, and the levels of success that businesses achieve as a result.”



Study Results

The data for the report comes from a survey of 1,000 full-time U.S. workers and 500 U.S. managers. The goal of the survey is to gather insights into the landscape of today’s workplace. To that end, 15Five asked questions to help it understand the support requirements of employees. As well as their relationships with their leaders and their future plans.

Employee Check-Ins are Key

The report says, “Miserable people don’t make good employees.” If you can figure out why this is so, the overall culture of your business will improve.

In the survey, 90% of employees say they perform better when their company supports their emotional wellness. Managers also agree, to the tune of 94%, emotional wellness reports are just as important as job performance reports.

However, only 41% of managers make it a point to ask about emotional wellness in 1-on-1s. And more than 50% of employees have never brought up personal matters with their managers. But when an employee check-in program is in place, 43% of employees take advantage of it.

So, there seems to be a disconnect between the importance of emotional wellness and taking steps to improve conditions. And not surprisingly the change is coming from young employees.

Three in four of Gen Zers will ask for advice during a 1-on-1 meeting with their manager. But it goes all the way down to 23% for baby boomers. Accordingly, if there is a program in place 73% of Gen Zers will take advantage of it. Again, a noticeable smaller percentage of baby boomers (24%) will use the services if a company offers it.

The key is having regular manager-to-employee check-ins and 1-on-1s to create a culture of transparency and trust. Because the fewer of these meetings take place, the less trust there is. And the report says these meetings have to be treated as priorities.

Creating a Human-Centric Workplace

Take a look at the graph below to see how this approach benefits businesses. In the case of 15Five, it has delivered a high retention rate.

Metcalf says, “We have only had a handful of people leave in our eight-year history as a company, and it’s encouraging to see in these results that practices like check-ins and 1-on-1s significantly impact retention.”

Image: 15Five

Conclusion

Creating a workplace in which employees are happy takes effort. But once this is achieved, it keeps on delivering higher productivity levels, longer employee retention, recruitment and a better working environment for everyone in the organization.

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Can Your Small Business Keep Up with Faster Shipping Demands?


When you are competing with the likes of Amazon, it is hard for a small business to deliver on customer expectations. This is especially the case with shipping.

A new survey and report from Clutch looks to find out, “How Consumer Hunger for Two-Day Delivery Impacts Small Businesses.” As more small businesses introduce online commerce with their brick and mortar operations, shipping plays an important role.

Riley Panko, who wrote the report, explains the challenges small businesses face as more consumers order online.

Panko says, “Deliveries must move fast in the age of online shopping. Customers may not understand what exactly goes into getting a package to their doorstep in 2 to 3 days, though – and that their expectations for faster shipping have consequences, including pricing out smaller, local retailers that cannot offer fast shipping on the scale of major online retailers.”

According to Panko, the goal of the report is to help:

  • Consumers understand the real-world impact of their expectations for faster shipping
  • Small businesses learn strategies for adapting to faster delivery timelines

In order to find out how Clutch surveyed 528 online shoppers. The participants in the survey revealed how quickly they typically get their package. They also shared their opinions on shipping times.



Data of Online Shoppers

According to this survey, 48% of online shoppers say they get their packages within 2-3 days. Another 42% say it takes 4-7 days to get their online orders, but overall consumers now expect faster shipping.

image: ClutchWhen it comes to getting a package within one day, only one in 20 customers or 5% say this is the case for them. So, even though customers expect faster shipping, the vast majority are willing to wait. This, however, doesn’t mean their patience is without limits.

Almost half or 45% will not order from a company again if the delivery is late. Panko gives small businesses great advice on this very data point. She goes on to say don’t promise quick delivery timelines if you can’t execute.

How likely are you to order from a company again after a late package delivery?

image: ClutchCustomers are willing to wait, but not for it to get there late. So, if they are willing to wait a bit longer, make sure it gets there on time. Otherwise, it might be the last time you hear from them.

Impact of Faster Delivery Demands

No matter what percentage of your business is made up of online commerce, you have to prioritize faster delivery. Because if your customers can count on you and you meet their demands, you will retain them longer.

How can you do this?

You start by adjusting your shipping strategy so you can compete with other small businesses or even large eCommerce companies.

These are the recommendations from the report:

  • Reconsider the popularity of their current product offerings and consider streamlining products that are less popular but more difficult to ship
  • Understand the benefits of shipping from certain geographic locations
  • Communicate constantly with customers about the progress of deliveries
  • Be realistic about their shipping capabilities and not over-promise on delivery timelines
  • Seek outside help from third-party logistics providers if they can’t keep up with consumer expectations

Conclusion

Last but not least, talk to your customers. An advantage your small business has over a multi-national is you can deliver a more personalized service. With this relationship, your customers probably won’t mind waiting another day or two to get their package.

The key is not to overpromise and deliver the packages late. If the package is going to arrive late, call the customer and explain why. Again, personalizing your connection with the customer is important.

Even if 45% of customers will not order again if shipping is late, the fact that you called to explain the reason might give you another chance.

You can read the full report here.

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49% of Employees Say They Want to Work Close to Home


You’re planning to move your office near food and drink options to make your employees happy and lure skilled candidates to join your business. But is this really something that employees want?

According to a survey conducted by Clutch, “Nearly half of employees (49%) say being near their home is the most important factor of an office’s location.”

However, only 30% of businesses have offices near employees’ homes, as reported in the survey.

Being a small business owner, you should make your office relocation plan considering the fact that employees want to work near their homes.



Where are Offices Located?

It goes without saying that employees appreciate having offices near restaurants, coffee shops, bars, etc. So business owners choose offices near places to eat and drink.

Seventy percent (70%) of offices are located near restaurants, and sixty-two (62%) of offices, near coffee shops, reports the Clutch survey. This clearly states that business owners and companies place importance on being near to food and drink options.

But not the majority of employees often go out to eat food or drink coffee during office hours. In fact, only 22% of employees buy lunch at least 3 times per week.

Where do Employees Want Offices to Be?

The average one-way commuting time in the USA is 26.1 minutes. And according to the Clutch survey, “two-thirds of employees (63%) have a commute of 30 minutes or less.”

Commuting is not only the least satisfying activity of all types of daily activities but also a health risk. Even a ten-mile commute can hurt health.

So it is not surprising that employees want to work near their homes to minimize the commute time.

Places employees most want their offices to be near

Having offices near restaurants or coffee shops is a less important office location factor for employees.

Impact of Office Location

If employees are working near their homes, they will become healthier and save time and money. Also, employees with a shorter commute time tend to perform better at work and take fewer leaves.

By moving the office to near your employees’ homes, you will enable your employees to save time, save money, and become healthier. This will motivate them to stay longer with your business.

However, it is not always possible to rent/buy an office near employees’ homes for all business owners.

If relocating your office to near employees’ homes is not feasible for your business, you can opt for these, two options.

1. Proximity to Public Transportation

Only 47% of offices are near public transportation, as reported by the survey.

Not all people own vehicles, and not everyone likes driving. So by being near to public transportation, you can attract diverse and qualified candidates.

2. Parking Options

About 70% of workers drive alone to work, the survey finds. Needless to say, finding the right parking spot is not only expensive but also a stressor.

So many employees are frustrated by searching for good parking area and paying a parking fee daily.

If you can give parking benefits, you can attract qualified candidates easily and make your employees happy.

Kristen Herhold, Senior Content Developer & Marketer Clutch, said, “Small business owners need to be aware of employees’ desires to work close to home. When finding office space, small business owners should keep in mind where employees live and try to make their commutes as easy as possible.”

“Ideally, businesses should locate close to most employees’ homes, but, naturally, it’s unlikely that every employee will live in the same area. If that’s the case, businesses should at the very least offer parking (or parking benefits) if most employees drive to work or relocate near public transportation stops if most employees take the bus, train, or metro to work,” she continued.

The Survey

The survey included 503 full-time employees across the US. It included employees from an urban area, a suburban area, and a rural area. You can access the full survey here.

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10 Rules Small Businesses Must Follow as a Result of Email Spam Laws


There are nearly 4 billion active email users around the world. So it makes sense that email is one of the most popular ways for businesses to reach out to potential customers.

But you cannot simply reach out to anyone and everyone via email whenever you see fit. There are anti-spam laws in place to prevent businesses from abusing this communication method. In the U.S., the CAN-SPAM Act includes a wide array of laws related to commercial emails. The GDPR in the E.U. and Canada’s CASL laws may also apply to businesses in the U.S. if they have any international customers on their email lists.



Email Spam Laws

To help you stay compliant, here are some of the top rules for email marketers to be aware of. These may not include every single law that applies to your business, so it’s important to look into relevant laws in your area or in the countries where your customers reside as well. However, many of these email spam laws include common themes. And email marketing platforms often make compliance fairly straightforward.

You Cannot Use Misleading Headers

The to, from, reply-to and similar header information in your emails should always be accurate in order to comply with the U.S.’s CAN-SPAM Act. So if you’re sending an email from your business, you should name your business or a specific person affiliated with your business when sending. Basically, just don’t try to trick people into thinking the email is coming from or going to someone else.

Subject Lines Must Accurately Reflect the Content of the Message

Your subject lines should also be accurate so recipients know what they’re getting into before opening the email. You can get a little creative. But don’t include something about winning a million dollars if the email is just about a new product you’re launching.

The Message Must Be Identified as an Ad

This rule also falls under the category of “don’t try to trick people.” If the purpose of your email is to try to sell products, that should be very clear. You don’t necessarily need to include the phrase, “this is an ad.” But you do need to make it clear that the message is part of a promotion.

You Must Obtain Consent Before Sending Commercial Messages

Under CASL and GDPR laws, you must obtain permission to contact people before reaching out. You can include an opt-in box for customers to receive emails after completing a purchase or a simple sign-up form on your website to gather their email addresses. Even if your business is not located in Canada or the E.U., these laws apply to businesses that send communications into those countries.

You Must Include an Opt-Out

Even if people signed up for your email list, they need to have an option to get out if they want. This is required under U.S., E.U. and Canadian law. Usually, you can just include a simple “unsubscribe” link at the bottom of each email. Most email marketing providers make this pretty easy for you by automating this part of the process.

You Must Honor Opt-Outs Within Ten Days

Under CAN-SPAM, you must begin to honor the opt-out request within ten days. So after that period, you can no longer send emails to that recipient. Under GDPR, recipients who request to have their data deleted have the right for that request to be honored immediately.

You Must Include a Physical Address

All marketing emails also must include your physical address so people have another way to reach out to you if needed. This can be your physical address or a P.O. Box . But it must be a valid address.

You’re Still Responsible for Those Who Manage Your Email Campaigns

Under CAN-SPAM, you are responsible for all of the marketing email sent out on behalf of your company. That means that even if you rely on an outside marketing agency or contractor to manage your emails, you need to make sure they’re complying with all relevant anti-spam laws. If they’re not, your business may still be held accountable for any penalties.

You Must Provide Information About Personal Data Use

GDPR laws specify that consumers in the E.U. have a right to know how their data is being collected and used. To comply with this, you should have a readily available privacy policy that clearly outlines what data you collect, how it is stored and whether or not you share that data with any other entities. You must also share this information with subscribers or customers if they ask.

You Must Inform Users About Data Breaches

Data breaches happen to companies of all sizes. But they can also have a negative impact on consumer privacy. GDPR laws specify that anyone who’s data you’ve collected has the right to be informed of data breaches. And you must do so within 72 hours of learning about a breach.

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Freelance Site Fiverr Launches Ecommerce Services For Small Businesses


Fiverr is looking to serve SMBs selling online with 35 new services designed to cover all of their ecommerce and omnichannel needs. The industry store opened on Sept 4.

The new move is further evidence of the shift to selling goods and services online. There’s a growing number of services like this one that level the playing field between the bigger players and SMBs.

That and the fact the start-up costs for ecommerce are cheap compared to brick and mortar. It all equals a growing momentum for small business and ecommerce.



Fiverr Ecommerce Services

Growing Number of Businesses

“E-commerce is a global trillion-dollar industry,” writes Yan Chelly, Head of Categories for Fiverr. “Fiverr’s ecommerce industry store will help the growing number of businesses that are selling products and/or services online. They can now quickly select from a variety of services to support all of their omnichannel needs.”

If your small business uses Shopify, Magneto or other platforms like Woocommerce, you can get web development and design, SEO and even dropshipping through the new Fiverr product.

Other Advantages

Chelly describes the other advantages for SMBs

“Business owners who have product lines available on marketplaces such as eBay, Etsy or Amazon can select from other services. Like product research, photography and descriptions, Photoshop editing, and channel advisors, among others.”

There’s also something for small business owners looking to get the word out on the goods and services they’ve got to sell.

“There is also a dedicated e-commerce marketing hub to help any e-commerce business with their digital marketing needs,” Chelly writes.

This new service will look after details you might have missed if your starting your first Internet based business.

Chelly explains:

“For instance, when building a website, it’s not just the site that’s needed. It’s the copy for the website, and that copy needs to be optimized for SEO purposes.”

Professional Help

Getting professional help is a great idea for small businesses. Content is still king and you need to have professionally written text. That helps to get the most from your copy and the ranking you need to stay ahead of the competition. Write text that’s too short or with they keywords in the wrong place and you can run afoul of the big search engines like Google.

Same goes for a website. The design needs to take into account navigation and flow so visitors have a seamless experience that boosts your sales.

“In addition to that, a new business will need proper product photography, descriptions for those photos and more,” Chelly writes. “With all of these services easily available for viewing in one properly outfitted storefront, it will become clearer to businesses what items are necessary that they may not have realized they needed.”

Best of all, this new product works across all online verticals.

“It doesn’t matter whether someone is in the business of selling clothes, beauty products or children’s toys. Fiverr’s ecommerce store will give them everything they need to build, market and grow their online store.”

Finally, Chelly outlines Fiverr’s future plans in the space.

“We will continue to open industry-specific stores as we see increased demand for services on our platform from businesses operating in the same or similar markets.

The goal is to create a relevant, one-stop shop for all of the services and ideas they may need to help their business grow and compete.”

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Divvy Launches Tool to Help Manage Small Business Spending


Keeping track of expenses is one of the many jobs of small business owners. And as jobs go, it is very important. Whether you have a software or you’re doing it old school, you need up to date and accurate view of your total spend.

Bill Pay is a new solution from Divvy designed to provide better visibility into budgets along with total companywide spend. According to the company, the goal is to replace traditional invoice processes. And these traditional processes usually cost businesses more money.

In an emailed press release, Blake Murray, co-founder and CEO at Divvy, explains why a new process is necessary.

Murray says, “We designed Bill Pay as a modern approach to an outdated process, giving leaders real-time control and visibility of credit card and non-credit-card spending, all in one place and tied to one budget.”

Small Business Trends also asked Tyler Hogge, VP of Product at Divvy, how does this solution benefit small businesses?

Hogge answered, “Small businesses can spend less time completing time-consuming invoice processes and more time growing their business. “

Hogge goes on to say, “Currently, businesses must manage credit card spend and invoices (checks, ACH transfers, etc.) under two completely separate budgets, making spending expectations unclear and unorganized.”

Bill Pay Features

Bill Pay is part of the Divvy platform. Divvy provides a comprehensive view of budgets and spending within an organization. And as part of this platform, Bill Pay is going to let you pay your bills and invoices faster.

You start by adding your vendor and creating a payment. And Divvy takes care of the rest.

image: Bill PayOnce you set up your account, you won’t have to write or mail checks or manually trigger ACH payments. And any of the payments you make are available to you right away with real-time visibility. With this feature, you will know exactly where you stand against your budget.

When it comes to funding, your Bill Pay account is funded at the time of payment from your bank account.

Data and Control

The data a small business generates can improve operations across the board. With Bill Pay, you can export your data along with invoice images from Divvy into your accounting system. You can use this information to get a better picture of your finances and find ways to improve this process.

The admin control in Bill Pay is a security measure which ensures only authorized individuals get access. In addition to the personnel, you can control which vendors can be paid, which invoices get fund, and when.

Like Divvy, Bill Pay is a free service and it is currently in private beta. If you want to give it a try you can request early access here.

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The Ultimate Guide to Fall Digital Marketing Conferences You Shouldn’t Miss


We’re heading into the final quarter of the year, but it’s no time to slow down.

If anything, it’s time to ramp up — elite, unicorn digital marketers plan to finish strong, powering through to complete their business goals and continuing (always) to improve and add on to their skill set.

That’s exactly why the last few months of 2019 are a good time to get in one (or two!) more digital marketing conferences under your belt.

Whether you’re looking for a conference tailored to SEO, content marketing, social media marketing, blogging or PPC, there are still plenty of digital marketing conferences you can attend before the year wraps up.

I rounded up ten fall 2019 digital marketing conferences I’m personally excited about, all happening in the next few months.



Fall 2019 Digital Marketing Conferences

If you want to spend the rest of your marketing education budget wisely, these conferences are all solid choices featuring industry leaders and tons of actionable insights and tips.

Check them out and see what’s right for you!

1. Instagram and Facebook Ads Virtual Summit

When: September 12

Where: Virtual

Cost: Free

The Instagram and Facebook Ads Virtual Summit is right around the corner. Attendees will learn exactly how to scale campaigns, discover advanced ad tactics and actionable tips for how to win at Facebook and Instagram ads. Attend this conference and you’ll walk away with strategies to increase your paid social media ROI.

2. MarTech East

When: September 16-18

Where: Boston, Massachusetts

Cost: $1,895

MarTech takes a deep dive into every aspect of digital marketing strategy. There are 55 sessions falling into three tracks:

  • Marketing and Leadership
  • Data and Analytics
  • Technology and Operations

You’ll be in good company — past attendees include marketers from Carmax, Best Buy, eBay, Coca Cola, Hallmark, Facebook, Google, Forbes, HP, Dell and more.

3. Advertising Week NY

When: September 23-26

Where: New York, New York

Cost: starts at $299

Advertising Week is one of the biggest digital marketing events of the entire year, attracting 90,000+ professionals working in marketing, advertising, media, technolog and design.

There are more than 290 niche sessions spanning four days.

WIth 1216 speakers, there are sure to be a few of your favorites on the roster.

4. Digital Summit

When: September 25-26

Where: Detroit, Michigan

Cost: starts at $295

At the competitively priced Digital Summit, you can choose from more than 55 sessions over two days!

Your ticket includes access to presentation slides and recordings, so you’ll be able to take in any session you didn’t get to in person after the conference (or revisit your faves).

On top of all the learning, you’ll also have plenty of networking opportunities throughout the event.

5. International Search Summit

When: September 26

Where: Boston, Massachusetts

Cost: $225

If you manage global campaigns or run international websites, this is the conference for you.

It fully focuses on the challenges of international digital marketing.

This full-day conference features speakers from Google, Cisco, Yandex, Webcertain, Autodesk and more.

Take a deep dive into all things digital marketing, and then stay for drinks and networking

6. Type-A Blogger and Social Media Influencer Conference

When: September 26-28

Where: Alexandria, Virginia

Cost: $299

If you’re involved in blogging, social media marketing or influencer marketing, this is the conference for you.

This conference caters to lifestyle bloggers who produce content related to family, food, travel, education, fashion and health.

Type-A teaches you how to monetize and maximize the ROI of your content!

7. Pubcon Pro

When: October 7-10

Where: Las Vegas, Nevada

Cost: starting at $1,119

What happens in Vegas … comes home with you as actionable insights and strategies to carry into your marketing all year round.

Pubcon Las Vegas is in its 19th year, and this year’s keynote speakers include Google’s Gary Illyes, Microsoft Bing’s Fabrice Canel and Milestone’s Michelle Robbins.

Pubcon is also the home of the much-anticipated U.S. Search Awards.

8. Ungagged

When: November 7-8

Where: Los Angeles, California

Cost: $999

This two-day event is jam-packed with tactical sessions, catered meals and networking opportunities, all in perpetually sunny Los Angeles.

Speakers include Bing’s Christi Olson, Google’s Gary Illyes, MobileMoxie’s Cindy Krum, Yext’s Duane Forrester, Search Engine Journal’s Loren Baker, AimClear’s Marty Weintraub and more.

9. SMX East

When: November 13-14

Where: New York, New York

Cost: $1,545

Search Marketing Expo (brought to you by Search Engine Land) will feature keynote speeches from SparkToro CEO Rand Fishkin, Google Chief Search Evangelist Nic Darveau-Garneau and more.

Discover more than 90 sessions that explore critical digital marketing topics, including:

  • SEO
  • SEM
  • Analytics
  • CRO
  • Mobile marketing
  • Content marketing
  • Tools
  • Agency operations
  • Multi-location digital marketing

10. Digital Summit

When: December 2-4

Where: Dallas, Texas

Cost: $275

Attend the Digital Summit and you’ll hear from thought leaders at Amazon, Nike, Match.com, Nordstrom, eBay, Fannie Mae and more.

There are 65 in-depth sessions to attend over the three-day conference, and your ticket includes access to presentation recodrings and slides so you can refer to the tips and tactics after the fact, and share them with your team.

Image: Depositphotos.com

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Online Entrepreneurs Spend More Than 6.31 Hours of Screen Time Daily


Do you have sore, burning, itchy or tired eyes? Are you having blurred or double vision? If yes, then chances are you are spending too much of your time in front of your laptop, desktop or smartphone.

According to a new infographic from BusinessFibre.co.uk, “Americans spend an average of 6.31 hours time per day accessing the internet on any device.” This puts the US in 12th place among countries with the highest amount of computer screen time.

Needless to say, many small business owners whose businesses depend on the Internet spend more than 6.31 hours in front of a computer screen daily.

More Screen Time Statistics

The worldwide average amount of time per day spent using the Internet on any device is 6 hours 40 minutes. And Americans spend 6 hours 31 minutes. So they are just 9 minutes behind the worldwide average.

In the US, the average amount of time spent daily using the mobile Internet is 2 hours 24 minutes, and people spend 4 hours 7 minutes daily on the Internet using a laptop, desktop or tablet.

image: BusinessFibre.co.ukWorldwide average time spent using the mobile Internet is 3 hours 14 minutes, and the people spend an average of 3 hours 28 minutes using the Internet on a desktop, laptop or tablet.

People in the US prefer their laptops, desktops or tablets to access the Internet, while the worldwide average screen time is the same for mobile devices and laptops, desktops and tablets, as found in the infographic.

It also reports that men use the Internet the most.

By Gender

image: BusinessFibre.co.ukPeople of the age group (18-29) have a 100% share when it comes to using the Internet in 2019.

Check out this infographic for many screen time statistics

image: BusinessFibre.co.uk

Effect on Health

Having too much screen time is harmful to health. Excessive screen time can damage the brain, as found in neuroimaging research.

However, the Internet plays an important role in the growth of many small businesses. So it is not feasible to avoid screen time. Even small business owners whose businesses don’t need the Internet to function cannot avoid screen time completely.

Ian Wright of BusinessFibre.co.uk stated, “In a world where we can access unlimited amounts of information in just a few clicks has revolutionized our lives. Not only has the internet and computer technology changed the way we work, our levels of productivity and how we see the world – it has also changed the way we communicate with people.”

What Small Business Owners Should Do?

The answer is to mitigate the harmful effect of screen time.

Following are some proven ways to counteract the effects of daily screen time:

  • Lower the brightness of all devices
  • Spend more time around nature and greenery
  • Practice sleep hygiene
  • Practice mindfulness
  • Engage in creative activities

You should try to avoid eye strain in order to reduce the harmful effect of screen time. You owe it to yourself to stay healthy. So you should make sure that you are spending screen time wisely.

Also, you should encourage your employees, friends and family members to use screen time wisely and judiciously.

Take a look at the infographic from BusinessFibre.co.uk below for all the screen time statistics:

Check out this infographic for many screen time statistics

Image: BusinessFibre


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