Holiday Planning: How and When to Market for Thanksgiving [Infographic]

It’s already November! Which means you’ve probably been planning your Thanksgiving marketing campaigns for months now.

Good news: You’re ahead of the game.

Consumers do most of their planning beginning just 10 days prior to the big day, according to an infographic by Collective Bias, an Inmar company.

“Begin releasing fall-related content in early November,” the infographic suggests, adding that the two weeks prior to Thanksgiving are a good time to capitalize on purchases and store trips that consumers are planning.

It also gives tips about “halo occasions” you can use in marketing campaigns, such as Friendsgiving, Kids Craft Day, and sporting events.

Make sure your Thanksgiving marketing strategy is set as nicely as your table. Check out the infographic here to see what to plan for.

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