Marketing secrets from a $60M business! | Hi Smile’s Nik & Alex


A lot of people don’t realise the impact social media is having on their business right now. Content marketing is all about creating value. And solutions have no value…

They ONLY derive their value from the problems they solve. Few people know this better than Nik and Alex from Hi Smile who turned $20K into $60M in 3 years by selling teeth whitening products.

They made 2018’s Forbes 30 under 30 rich list, and have enlisted names like Kendall Jenner, Kylie Jenner, and Conor McGregor in their influencer line up.

This episode, we talk about how to deal with failure and create discipline, and why you should pick work ethic over talent. There is SO MUCH value in this one guys! Keep listening!

In this episode, you will learn:

  • 5:04 – Ideas v Execution. How they got to $60M
  • 11:35 – Discipline in startups
  • 13:00 – Hi Smile’s influencer marketing strategy
  • 18:25 – What startups should do in the first 6 months
  • 21:25 – Scaling
  • 34:52 – The importance of nurturing talent
  • 46:58 – How social media is changing the game




If you want to win in business, scale to your ability to grow. Scale to where you can deliver the highest value, don’t scale to demand. I’ve seen this happen in businesses in our industry and they’ve imploded and blown up.


The only enlightenment that comes, comes from within and is the result of the relationships we create in our outside world and in our inside world. It’s not up to you to enlighten others.


While it is still early days, smart businesses will be familiarising themselves with the Facebook Watch and Show pages now so they can stay ahead of the curve as the social media landscape changes once again.

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