May 23, Corporate Video Production: How to Get A Business Video Made!



A corporate video production can reach both your customers and your employees in ways that other media can’t!

Let’s take a look at three ways you can get one made for your company!


First… Why Would You Want to Produce a Corporate Video?

People love videos

People love videos!  They engage, interest, entertain and disseminate information in ways that other media can’t!

For
your customers or employees it’s far easier to gain the understanding
of the Idea, Message or Information that you’re trying to get across by
watching a video than to read it as text alone.

The power of corporate videos

* Videos are powerful enough to bypass language completely to get across the whole concept that you’re presenting! 

You can communicate to your audience what
something is or how to do something by just having them see it… They
don’t even have to understand the words!

Videos are…

  • Interesting,
  • Aesthetic and
  • Entertaining…

Thus making it easier to capture and hold the audiences attention and, in turn, making it easier to make an impact and get the message through that you want them to see and hear.

Videos can be easily and rapidly disseminated in many ways and very cheaply. Search engines love videos! Social media love videos! Videos can be accessed easily on computers, smart phones and other digital devices. They are one of the most perfect forms of communication in this digital age!


Three Ways to Produce Your Video…

Three ways to produce your video

If you are a businessperson I’m sure you already recognize the power
of videos in marketing, promotion and for internal uses in your company
such as training, team-building and imparting company news
and accomplishments.

There are three ways that you can produce a corporate video…

  • Do-it-yourself video production.
  • Hire an independent videographer.
  • Hire a video production company.

Whether
you’re a large company with a substantial production budget… or a small
or medium-size company that has to watch every penny… Producing corporate videos are a must if you want to keep your business expanding. The above three ways of corporate video production of course also…  give you a rough scale of what a production may cost.

So… How will you get one made? Let’s take a look at them individually…


#1: Do-It-Yourself Video Production…

Doing the video production yourself

The least amount of cost but… Normally the most outlay of time and effort… and… sometimes… Aggravation… (smile).

If you do have some
expertise in the area however… then go for it… 
It certainly can be a lot of
fun! 
I go over some the pros and cons of do-it-yourself corporate videos in this article. A lot of the articles on this site can help you if you want to go that route.

But… if you really don’t have the…

  • Equipment,
  • Time,
  • Expertise and/or
  • Inclination… 

You are
much more likely to get a more professional looking and sounding
product if you go with the other two ways of producing a corporate
video.


#2: Using a Freelance or Independent Videographer…

Freelance videographer

Usually a
more reasonable cost than a corporate video production company but… The service may be a lot less robust as…  an independent videographer is
usually a “one-man band”.

This normally means that even though
the charge for the service may be cheaper… The finished product may take
longer and may be less unique than you might like. This
doesn’t mean however that you will not get a video that is very
well-made and professional… 
Many independent videographers do a great
job!

The only point here is that… The freelance videographer’s
resources (camera equipment, editing facilities and production crews)
are normally more limited and may take a little more time to assemble than what a video production house can promise.

Another
big plus point for them however is that… 
You’re more likely to have more
flexibility if you want to change some aspect of the video during its
creation. Usually once a video production house is locked in
with the script… then any script and storyboard changes are seldom allowed.
If they are it will cost you more money.

With a videographer you’ll probably get a chance to be a little more “hands on” with your video. If that appeals to you then a freelance or independent videographer might be the way to go.


#3: Using a Corporate Video Production Company…

Independent video production company

The most expensive way to go but… you should get the benefit of being
able to give them your idea and vision for your video and then have them
take it all the way to completion from there.

Normally they’re
going to have a full and professional… Pre-production, Production and Post-production crew that will push through the completion of your video
in the shortest amount of time and in-budget.

You should be
able to expect a very high quality and professional product… In the style that you want it. At a higher cost naturally… but… with a minimal outlay of your time and attention.


If You’re Using an Independent videographer Or a Video Production Company… Here Are Some Tips…

Corporate video production tips

Whether you are using a videographer or a production company you still need to be involved with the production!

A corporate video production is a process that… whether you’re using an independent videographer or production house you must be… to a greater or lesser degree… involved in if you want that perfect video that says just what you want it to say about your product or company.

So… Keep these things in mind…


* Are You “Clear” on What You Want?

Do you (yourself) have a very good idea of…

  • The audience you want to reach…
  • What you want to say and…
  • The message you want to get across to them with the video that you
    want to have made?

It will be of vital importance that you are very clear on this so that the videographer or the video production company knows exactly how to…

  • Script,
  • Storyboard,
  • Shoot and
  • Video Edit…

The material into a completed product.

 So … After meeting with the video producer be sure you have confidence that they understand and can get across the idea, concept or message that you want your customers or employees to get.


* Be Sure to Look at Their Work before Hand…

A question to keep in mind is…  Do you get the impression that the
videographer is a professional? 

Or…if it’s a production company…

Do they have a team of professionals that are creative, detail oriented and can push through the production on time and in-budget?

How do you find out…
Well…

  • You ask lots of questions,
  • Look at their work,
  • What does their
    portfolio look like?
  • Have they done anything that looks like what you
    want your video to look like?
  • Do they seem from your observation to have experience in getting
    a good product?

Ask, Ask, Ask… and make sure they show you
some of the actual videos they’ve produced so that you have a good idea
what their style is and what the look and feel of their videos will be
like. If they can’t do this there are plenty of independent
videographers or corporate video production companies that can.

So …Pick a video production company or videographer that can show you their work and provide references from satisfied customers and seems like they understand what you  want!


*How Much Control Will You Have over the Production?

How fully can you participate in the making of this video?

Meaning… Can you see how the video is shaping up at various points in the
production so that you don’t get “surprised” at the end by being
presented with a video that is “missing the mark“.

It’s important
that you get a very professional looking and sounding product that
delivers the message or the information you want to get across with
impact. If your video doesn’t… it’s a wasted effort.


*Your Company Will Be Judged by the Quality of the Video That Is Produced!

Just
remember that any corporate video that you put out represents your
company and… 
That the people (your customers, employees or audience) watching that video are going to know your company by the message and production values that they see. You want it to promote your company, its products, services and give the customer (your audience) the impression that your company is…

  • Sharp,
  • High-quality and
  • Professional.

This also goes for a corporate video production that you are producing for in-house uses such as training or teamwork and morale building. Any
video that represents your company needs to put your company’s best
foot forward so… Be sure to check into how much control you have over
the production values and content as your video is being made and the
video stays on track with the idea, message or information you want to
get across.

You want your corporate video production to be effective and you want to be proud to show it to everyone!


If you’re not interested in producing a corporate video yourself… Most independent videographers and video production companies do a great
job!

Just follow the tips above and you can have a video produced
that’s a great tool for expanding your company!

Have fun…!  Dan (Editor)


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