The Best Days and Times to Post on Social Media [Infographic]


When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The data shows…

• Surprisingly, Instagram user activity peaks at 3-4 AM on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook’s sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.

• The most rewarding time for brands to post on Twitter is between 11 AM and noon.



Check out the infographic for more time-based posting tips:

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She’s an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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