The Social Media Wrap – 16th November 2018

This week on media news, Facebook launches an exciting new piece of tech, you’ll soon be able to unsend Facebook messages, and Twitter is thinking about letting you edit your tweets

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Facebook Launches Facebook Portal

  • Portal is a range of iPad like displays which connect you to people via video chat
  • Facebook portal comes with a range of features:
  • Built in Alexa
  • Ability to connect through messenger
  • Display FB photos and notifications
  • Smart camera and smart sound that follows you as you move
  • Powerful hi-fi sound system

Source: Facebook

Study analysing fifteen thousand Instagram stories reveals best practices and performance standards

  • The study, which looked at 15,000 stories from the world’s top 200 brands showed that stories are most viewed outside of office hours, and that 7 frames is ideal
  • The Guardian also found that simple static images and quick explanatory videos performed professionally produced videos
  • The study was performed by teams at Buffer and Delmondo

Source: Buffer App

Twitter is contemplating an ‘edit’ button for Tweets

  • Twitter’s CEO, Jack Dorsey has revealed a potential use of the button could be for typos only
  • The company has said they are considering this feature carefully, fearing its misuse to edit controversial Tweets

Source: The Verge

Amazon has launched an Alexa App for Windows 10 PCs

  • The app will enable users to ask Alexa to create lists, set timers and reminders, play music, control the smart home and more
  • It is currently only available in the US, UK, and Germany with more locations to come in 2019

Source: Tech Crunch

You can now follow businesses via Google Maps

  • Once users ‘follow’ a business, they will receive news like events and offers from the store
  • Google has been releasing a slew of features that support businesses to remain competitive with Facebook’s business services

Source: Social Media Today

Facebook is slowly rolling out an ‘unsend’ option for messenger

  • Users will be able to unsend a message within 10 minutes of sending, reportedly to correct mistakes
  • Facebook has also reported that they will keep deleted messages for a short period of time in case the messages are reported
  • The feature will be made available to users in Poland, Bolivia, Colombia, and Lithuania first

Source: Social Media Today

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