The Social Media Wrap – 19 October 2018

Snapchat is jumping on the long form video bandwagon as they try to grow their users. And get ready for influencer marketing to come in hot this holiday season.

Will you be implementing any of these into your digital marketing strategy? I’d love to hear your thoughts, post in the comments below:

Snapchat looks to recurring episodic programming to grow their audience

  • Digiday reports Snapchat has launched Snap Originals in a bid to grow its audience after seeing a loss of 3 million daily users in the second quarter of 2018
  • Snap Originals features scripted shows, and documentary style series that are published periodically to give users a reason to check the platform on a recurring basis
  • Snapchat will place 3 minutes worth of unskippable 6-second ads within the shows. They expect to play two to three of these packages each episode, as reported by Digiday from Sean Mills, head of original content at Snapchat’s parent company

Source: Digiday

New research shows more brands are buying in-app ad placements

  • The research conducted by Sapio Research shows that in-app ad placements can improve campaign ROI by 41% on average, as reported by Mobile Marketer
  • The survey also found that those aged 18-24 are more likely to engage with in-app ads, while 25-34 year olds engage more with a mobile web campaign

Source: MobileMarketer

Predicted rise in influencer marketing over the holiday season as several big brands start their influencer driven campaigns

Source: MobileMarketer

Instagram is testing tap navigation over scrolling in the Explore feed

  • This would mean that users always see the full photo on their screen
  • Instagram also hopes that this will eliminate thumb scrolling fatigue

Source: Techcrunch

Kerwin Rae

Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae
Kerwin Rae

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