The Social Media Wrap – 27 July 2018

YouTube is late to the #hashtag party but it will be a game changer for the second most popular search engine. The team and I will be adding hashtags to the videos on the channel as part of our social media marketing strategy. Other changes this week we’re looking to implement are on Instagram, Facebook and LinkedIn.  

Will you be implementing any of these into your digital marketing strategy? I’d love to hear your thoughts, post in the comments below:


YouTube announces #hashtags

  • Engadget has announced, YouTube is making it easier for consumers to find other channels and content by allowing uploaders to add hashtags to both their descriptions and video titles
  • If you click on a hashtag, it will take you to a page that has other videos that are tagged with the same thing
  • YouTube #hashtags are currently only available to Android users and on the web
SOURCE: Engadget

Instagram adds active status notifier

  • Instagram is implementing new ways to encourage real-time connections between users
  • Instagram announced, ‘when your friends are active on Instagram, you’ll see a green dot next to their profile picture in various spaces within the app’
SOURCE: Instagram Press

Facebook announces new creative tools in the ads manager app

  • Facebook announced, new creative tools in Ads Manager which allow you to create and edit ad images directly from the app. Saving time and effort while you’re on the go
  • The new tools include:
    • Text Overlay & Text Policy Checker
    • Image Cropper
    • Customisable Ad Templates
    • Shapes, Stickers & Logos
    • Color Filters
SOURCE: Facebook

Facebook now cross posts to Instagram

SOURCE: AdEspresso

LinkedIn rolls out new messaging tools

  • LinkedIn has announced a range of new enhancements to its messaging options
  • You can now, tap an arrow to stretch your compose box so you can write longer messages
  • Share attachments on the go
  • Share emojis from your desktop
  • Start/manage group messages
  • @mentions tagging other people in your messages
  • Copy and paste images into your message
SOURCE: LinkedIn

Kerwin Rae

Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae
Kerwin Rae

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