The Social Media Wrap – 5th October 2018

Advertising seems to be the flavour of this week, with Facebook, Twitter and YouTube rolling out new ads features. And you might notice a drop in your followers as Twitter does another round of purging fake profiles.

Will you be implementing any of these into your digital marketing strategy? I’d love to hear your thoughts, post in the comments below:


Facebook stories ads are now available to all marketers

  • Marketing Land announced Facebook stories are now available to everyone
  • The story ads will have all measuring capabilities and targeting options that feed ads have

Source: MarketingLand

Twitter makes in stream video ads widely available

  • Twitter is now allowing publishers from all over the world to run in-stream ads on their organic videos
  • Ad revenue from this is double in the first half of this year compared to the first half of 2017

Source: AdWeek

Facebook announces new, more targeted in-stream ad solutions

  • The new In Stream Reserve allows publishers to buy ad spots in advance, to be placed within the streams of the most engaging, high quality video content
  • According to Mobile Marketer, more than 70% of In Stream Facebook ads are viewed to completion, and most people watch with the sound on

Source: Marketing Dive

Twitter changes account creation rules and cracks down on fake accounts

  • Twitter is has removed a large number of inactive profiles, including spam profiles. Some people may see large drops in follower counts

Source: Social Media Today

New YouTube ad updates

  • Youtube are making their ads more actionable by adding new features that allows users to do this such as; download an app and book a holiday

Source: Google

Kerwin Rae

Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae
Kerwin Rae

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